In October 2024, LG Electronics (LG) introduced the LG Heritage Lounge in Changwon, South Korea, offering an immersive space that showcases over 60 years of technological progress. This innovative experience invites visitors to explore LG’s remarkable journey in the home appliance industry, highlighting past milestones while offering a glimpse into the future of AI-powered home appliance solutions.

Celebrating 60 Years of Innovation

The LG Heritage Lounge is a celebration of LG’s history and relentless drive for innovation in the home appliance sector. Founded as Goldstar in 1958, LG has continually transformed everyday life with its groundbreaking products. The lounge allows visitors to explore how LG has advanced appliance technology and set new standards for AI-driven solutions that enhance comfort, convenience, and efficiency in homes worldwide.

Exhibition Goals

The Heritage Lounge goes beyond a traditional exhibition space; it offers a dynamic platform to showcase LG’s long-standing commitment to technological excellence. Through this space, LG shares its vision of the future while reflecting on the company’s rich history and Life’s Good philosophy. The lounge offers visitors an opportunity to explore how LG’s core technologies have evolved and how these innovations will shape the future of smart living.

Exploring the Heritage Lounge: Key Zones

The lounge is organized into five distinct zones, each offering insights into different aspects of LG’s technological journey:

1. Intro Zone

As visitors step into the Intro Zone, they are immediately introduced to LG’s pioneering innovations. This area highlights the milestones that have made a lasting impact on home appliance technology, while also offering a sneak peek into LG’s AI Core-Tech developments. Archival videos and product displays give an in-depth look at the company’s technological growth.

2. History Zone

The History Zone offers a retrospective of LG’s journey in home appliances, showcasing key products that have shaped the company’s legacy. From early designs to modern-day innovations, this section illustrates LG’s commitment to innovation and its drive to constantly improve the lives of consumers through advanced technologies.

3. Core-Tech Zone

The Core-Tech Zone is the heart of the Heritage Lounge. It explores the evolution of LG’s AI-powered technologies, which are embedded in the company’s home appliances, such as washing machines, refrigerators, and air conditioners. The zone features three main sections:

• Inverter Direct Drive: In this section, visitors can learn about the revolutionary Inverter Direct Drive motor, which directly connects the motor to the drum, eliminating the need for belts and clutches. The AI DD motor optimizes the wash cycle based on fabric type and weight, providing a smarter and more efficient laundry experience.

• Inverter Linear: Visitors can explore LG’s Inverter Linear Compressor used in refrigerators. By utilizing a linear motion mechanism, this technology reduces friction and improves energy efficiency. With the help of AI, it minimizes temperature fluctuations to ensure food stays fresher for longer while saving energy.

• Dual Inverter: The Dual Inverter Compressor in LG air conditioners combines two rollers for enhanced energy efficiency, reduced noise, and better performance. This section also introduces AI Air, LG’s next-generation climate control technology that uses AI to manage temperature and airflow more precisely, offering a tailored indoor environment.

4. AI Core-Tech Advancements

LG’s dedication to AI innovation is evident throughout the lounge. Rather than adding AI as an extra feature, LG has integrated it into the core of its appliance technologies, enabling products to better understand and adapt to users’ needs. This allows LG to create smarter, more efficient appliances that continue to lead the industry in intelligence and adaptability.

5. Looking to the Future

As LG showcases its technological past and present, the lounge also offers a glimpse into the future of AI-powered appliances. With continued advancements in AI Core-Tech, LG is shaping the future of home appliances, providing intelligent solutions that will continue to improve daily life in the years to come.

LG’s Unwavering Commitment to Innovation

For more than 27 years, LG has been a pioneer in advancing the core performance of home appliances. By integrating AI Core-Tech into its key components, LG has set new standards in efficiency, convenience, and user experience. The Heritage Lounge is a testament to LG’s commitment to innovation, as it reflects the company’s rich legacy while offering a glimpse into its bold future vision.

Through this immersive space, LG not only celebrates its past achievements but also demonstrates how its AI-driven technologies will continue to lead the way in creating smarter, more efficient homes.