LG Electronics (LG) is making campus life a lot more exciting with the launch of Another Campus — a series of chill, tech-filled spaces designed to connect students with the best of LG’s home appliances. After kicking things off at Busan National University (BNU) in 2023, LG is expanding the concept to four top universities across South Korea, including the famous Seoul National University (SNU).

A Space for the Next Generation of Innovators

With Another Campus, LG is creating opportunities to build meaningful relationships with its future customer base: today’s college students. The initiative blends LG’s next-gen home appliances into cozy, practical spaces where students can hang out, study, or take a break. It’s a great way to get students familiar with LG’s products, all while making life a little more convenient and comfortable.

Each Another Campus location is customized to fit the vibe of its university, giving students a laid-back, tech-savvy space to call their own. At SNU, the project has been a big hit, with 104 students visiting daily and over 13,000 unique students checking it out since it opened — that’s a massive 80% of the school’s undergrad population!

The Ultimate Chill Spot at SNU

Launched on October 30, 2024, the SNU Another Campus transformed existing student lounges into a super cozy space where students can relax, have quick study sessions, or even meet up for casual discussions. The space is designed around LG’s goal to make everyday life better through tech, offering students a chance to enjoy comfort, convenience, and maybe even some inspiration while they unwind.

Must-Try LG Products at SNU Another Campus:

• Kitchen Gadgets:

  • MoodUP Refrigerator (with LED panels that change color)

  • Light-wave Oven

  • Water Purifier with Ice Dispenser

  • Mycup (tumbler washer for your favorite drink cups)

• Living Essentials:

  • Styler (for keeping clothes fresh and wrinkle-free)

  • ShoeCare and ShoeCase

  • CordZero Vacuum Cleaner

  • Massage Chair (yes, really)

• Lifestyle Innovations:

  • Tiiun mini (a cool indoor gardening gadget to grow fresh herbs and greens)

Students can use these appliances for a hands-on experience with LG’s latest tech in a relaxed, everyday setting. It’s like living the future of home appliances while you study or chill between classes!

LG’s Plan for the Future

With Another Campus popping up at major universities, LG is all about strengthening its connection with the next generation of innovators and leaders. The project is a fresh, authentic way to get students involved with the brand, making it more than just a marketing tool — it’s a way to enrich student life with the latest tech.

And the best part? LG is planning to expand Another Campus to more universities, continuing its mission to bring technology, education, and real-world connections to the next generation of thinkers and creators.