BHG Singapore reinvents your mall shopping experience

BHG Singapore reinvents your mall shopping experience

BHG takes their first step towards a unified commerce system; from the e-commerce store to a line-up of plans underway


BHG Singapore kicks off their move towards an integrated commerce journey with the timely launch of their e-commerce store, In the first phase of its three year plan, the household brand bolsters its commitment to serve the local community by bringing designer quality brands and products straight to our doorsteps. The new e-commerce store promises enhanced offerings across categories and is expected to expand the inventory by 100% by the end of 2020.


In an effort to bring greater convenience to the everyday shopper, BHG offers more than 100 local and international brands along with over 2000 SKUs right at your fingertips. Indulge in some retail therapy and be spoiled for choice with the wide selection of BHG’s offering of beauty and body care products, fashion apparels and accessories, home & living electronics and kitchenware as well as kids’ apparels and toys! Browse through BHG’s extensive catalogue that will surely satisfy your every need.


“We have been working on a re-invention strategy for BHG which also includes a digital transformation plan at the centre of it. We see our e-commerce store as our 6th store, and we believe this launch blurs the lines of online and offline shopping to capture our customers’ attention.” said Mr Jheeva Subramanian, Chief Financial Officer at BHG. “We want to deliver a fully-connected and engaging customer experience that is not just seamless across our channels, but also practical and rewarding both online and at our physical stores.” he adds.


Buy now, pay later with no minimum spending required on BHG! Get the items you want today via 3 interest-free installments when you pay with hoolah. hoolah will soon be available as a payment mode in all BHG stores too!

Elevate Your Stay Home Shopping

Still staying in to keep safe? Enhance your time at home with a curation of essentials to maximise your virtual coffee dates, pamper evening, family game night and exercise hour with BHG!


Wind down and relax with aromatic scents from Glasshouse, iKOU and Max Benjamin to fill the room. Choose from diffusers by Glasshouse, room and linen mists from iKOU and candles from Max Benjamin to create the most comforting pamper session.

Complete your pamper evening with a range of masks and cleansers by renowned beauty brands like Estée Lauder, Clinique, Lancôme, Sisley and more! From now till 30 June, get Estée Lauder’s best-selling Advanced Night Repair Serum at two for the price of one, while stocks last. You’ll be waking up to youthful, radiant skin in no time.

Reap the natural benefits and sweetness of one of nature’s purest foods with BHG’s array of manuka honey, raw honey and bee pollen from HoneyWorld, Egmont, Api Pure, Wild Cape and Nature’s Nutrition and add a serving to your tea, acai bowls or yogurts treats! Keep your immunity in check with supplements and superfoods from brands like Api Pure, Australian by Nature and Kinohimitsu! Shop from chia seeds to nature based capsules and superfood drinks to help boost your diet!

Home and Living

Elevate your stay home entertainment with BHG! Sing your heart out and groove to your own dance party in the shower with waterproof bluetooth speakers from JBL.

Keep the family entertained with a range of board games from Hasbro Games and University Games. Shop a range of board games from thematic Monopoly sets, Twister and Midnight Taboo for endless game night fun! Get your hands on a new deck of cards from University Games and always have a Tin Game on the go. Now you’ll never run out of family friendly games to play and questions to ask!


Enjoy your perfect cuppa cold or hot, just how you like it all day long with flasks from Bodum, Thermos, Pyrex and Oasis! What’s more, Bodum’s Travel Press Coffee Maker gives you french pressed coffee on the go!

Shop Sistema for your new takeaway box which will make storing food safer and more organised! With a variety of lunch boxes to choose from, find one for your staples, salads and sandwiches across a range of colours like blue, purple, green and pink. Now we can all do our part to reduce waste.

Kids and Baby

Shop all your kid necessities right here at BHG. Keep your baby’s skin soft and supple with wipes from Tollyjoy and the body care range from Pigeon. Protect your baby from pesky mosquitos and skin irritation with anti-mosquito wet tissues from Pigeon.

Shop Conveniently with BHG Online

Enjoy free delivery of BHG’s products with a minimum spend of $150. Standard delivery takes 4 to 8 working days, with no deliveries on Sundays and Public Holidays.

At check-out, you can also choose to purchase a BHG reusable bag at S$1.00 and S$1.20 for a medium and large bag respectively, and lend your support to Club Rainbow, a non-profit organisation dedicated to lend support to children with chronic illnesses and their families. All profits from the sale of the BHG reusable bags will be donated, on a quarterly basis, to Club Rainbow.

Since January 2020, BHG Singapore has removed non-biodegradable single-use plastic bags in favour of Oxo-biodegradable plastic bags, and introduced the sale of these BHG Singapore non-woven reusable bags for larger purchases.

Look forward to an exciting digitally enhanced shopping experience with BHG as you seamlessly shop. A technology-enabled Beauty Library is set to launch, with new and exclusive brands, for an interactive experience catered to you while you shop. In consideration of safe-distancing measures, BHG will also be enabling several mobile point-of-sale systems for you to cut the queue and make purchases conveniently.

More information on BHG’s safety measures can be found here:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s