L’ORÉAL PARIS UNVEILS THE ELSEVE HYALURON PURE IN VIVOCITY SINGAPORE – A REVOLUTIONARY HAIRCARE EXPERIENCE

L’Oréal Paris proudly launches the ELSEVE Hyaluron Pure Range with The House of Hyaluron, an immersive experience dedicated to transforming scalp and hair health. Taking place at VivoCity, this interactive roadshow introduces a breakthrough solution for oily scalps and dehydrated hair, powered by skincare-inspired ingredients for purified, long-lasting hydration.

A Science-Backed Solution for Common Hair Woes

Modern consumers face a unique challenge: balancing an oily scalp with dehydrated lengths. Factors such as Singapore’s humid climate, pollution, heat styling, and harsh products contribute to excessive sebum production on the scalp while stripping moisture from the hair. The result? Hair that feels heavy, sticky, and lifeless at the roots while remaining brittle and dry at the ends.

To address this, ELSEVE Hyaluron Pure combines two of the most powerful skincare ingredients:

Salicylic Acid – A purifying powerhouse that deeply cleanses and removes excess sebum, leaving the scalp feeling fresh and healthy.

Hyaluronic Acid – A moisture magnet that locks in hydration without weighing hair down, ensuring moisturised hair lengths for 72 hours.

This dual-action formula is designed to restore scalp balance while nourishing hair lengths, offering a comprehensive solution for fresh, healthy hair every day.

The House of Hyaluron: An Immersive Experience

L’Oréal Paris invites you to step into The House of Hyaluron, an immersive showcase of haircare innovation happening from 31 March to 6 April 2025 at VivoCity, Singapore. Designed for discovery, fun, and fabulous hair, this interactive event brings the science behind ELSEVE #HyaluronPure to life, the ultimate solution for purified and hydrated hair.

Photo Arch – A visually stunning setup for guests to capture their event experience and share their #HyaluronPure journey.

Interactive Digital Games – Wash virtual hair, identify key skincare-inspired ingredients, and learn about haircare in a fun, educational way.

Complementary Scalp Analysis Station – Get a personalised scalp assessment and expert recommendations tailored to your hair needs.

Live Demonstrations – Catch the powerful transformation of ELSEVE #HyaluronPure in real-time, demonstrating its ability to purify and hydrate without weighing hair down.

The Science Behind ELSEVE Hyaluron Pure

Backed by extensive L’Oréal scientific research, ELSEVE Hyaluron Pure is designed to address the unique challenges of combination hair — an oily scalp with dehydrated lengths. While the scalp naturally produces sebum to protect and nourish hair, factors such as hormonal fluctuations, environmental aggressors, and pollution can trigger excess oil production, leaving hair greasy and weighed down. Simultaneously, frequent heat styling, UV exposure, and harsh chemicals strip moisture from the hair fibres, resulting in dryness, brittleness, and frizz.

L’Oréal’s advanced formulation leverages Salicylic Acid, a Beta-Hydroxy Acid (BHA) known for its deep-cleansing properties that remove excess scalp oil and impurities, promoting a fresh and balanced scalp. Meanwhile, Hyaluronic Acid, a powerful humectant in skincare, works to retain moisture and replenish hydration, ensuring hair remains lightweight, smooth, and healthy without the risk of heaviness.

Dr Richard Betts, Head of Scientific and Communication SAPMENA CPD, shared, “At L’Oréal, we recognise that scalp and hair care are deeply interconnected. ELSEVE Hyaluron Pure is a game-changer because it combines two potent skincare ingredients — Salicylic Acid and Hyaluronic Acid to target oily scalps and dry ends. This scientifically advanced formula ensures deep purification and hydration without compromising the hair’s natural balance. Our research has proven that with consistent use, users can enjoy a fresher scalp* and hydrated hair for 72 hours^ with no weighdown.”

The ELSEVE Hyaluron Pure range is now available at FairPrice and Unity Pharmacy, available in the following sizes and retail recommended selling prices:

72H Purifying Shampoo: 280ml for $13.90 | 620ml for $18.90
72H Rehydrating Conditioner: 265ml for $13.90 | 375ml for $16.90

For more information, follow @lorealparis @fairpricesg @unitysg and use #LorealParisSG #HyaluronPure to join the conversation.