LOCA LOKA: A BOLD NEW TEQUILA MAKES ITS SINGAPORE DEBUT

image008 (7)

Experience the Vibrant Fusion of Indian Traditions and Mexican Craftsmanship with Every Sip

Loca Loka, a tequila inspired by the vibrant traditions of India and perfected in Mexico, officially launch in Singapore on 29 November. By blending the bold flavours, festive vibrancy, and strong communal bonds of both cultures, Loca Loka offers a truly unique tasting experience.

Since its debut in the USA in August 2024, Loca Loka has captivated tequila enthusiasts with its seamless blend of Mexico’s traditional agave essence and the sweet, spicy notes characteristic of Indian cuisine. Now, Singapore tequila fans can savour this extraordinary fusion as Loca Loka brings its bold spirit to the city’s dynamic spirits scene.

The Visionaries Behind Loca Loka

Behind this innovative tequila is a trio of visionaries from Ironhill Hospitality. Harsha Vadlamudi, CEO and founder of Loca Loka, leads the charge, joined by renowned Indian actor Rana Daggubati and celebrated music composer Anirudh Ravichander. Together, they have redefined tequila, blending storytelling and craftsmanship to create a beverage that stands out in a competitive market.

“Singapore’s discerning palate and appreciation for high-quality experiences make it the perfect destination for Loca Loka’s next chapter,” says Harsha Vadlamudi, CEO of Ironhill Hospitality. “Loca Loka is more than tequila; it’s a celebration of two vibrant cultures. By blending the boldness of Mexican and Indian traditions, we’ve crafted a tequila that appeals to global palates while offering something truly unique. Our expansion to Singapore is the start of bringing Loca Loka to the world.”

Rana Daggubati shares, “We were excited to introduce our tequila because there’s nothing quite like it. I haven’t seen another tequila brand that seamlessly blends cultures, making it unique and groundbreaking.”

“I’m always energized by the act of creativity, and that’s what I found with Loca Loka,” adds Anirudh Ravichander. “The brand’s innovative take on tequila lends itself to the universal language of music, and I’m excited to be a part of it.”

Crafted with the Blend of Two Cultures

Produced from the highlands of Jalisco, Mexico, Loca Loka tequila is additive-free and distilled from 100% pure highland agave and undergoes a meticulous five-step process to achieve a harmonious blend of sweetness and spice. The tequila celebrates the fusion of Mexican and Indian cultures, highlighting the rich heritage of both traditions and bringing to life a bold tequila that embodies their vibrant history and spirit.

The Meaning Behind the Name

‘LOCA’ means crazy in Spanish, while ‘LOKA’ means world in Sanskrit. Together, they perfectly capture the vibrant essence of this unique tequila. The name reflects the fiery energy of Mexico as well as the profound cultural heritage of India, coming together to deliver an exhilarating blend of cultures and traditions.

Discover the Two Flavours of the Loca Loka Tequila

Loca Loka tequila is offered in two exquisite variations:

Tequila Blanco: A vibrant blend combining the round, fruity flavours of cooked agave with the delicate, earthy floral notes of the Highland agaves. Perfect for those seeking a clear, refreshing profile with a harmonious depth of flavour.

Tequila Reposado: A nuanced experience featuring rich aromas and bold flavours. Aged for six months in both American and French oak barrels, the Reposado brings a playful harmony of smooth Highland blends and subtle hints of oak adding character to every sip. Smooth and balanced, it appeals to both seasoned tequila enthusiasts and newcomers alike.

Launch in Singapore

To celebrate its arrival in Singapore, Loca Loka will host an exclusive launch event on 29 November 2024, attended by Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander. Guests will experience the unique blend of cultures and flavours that sets Loca Loka apart.

From 1 December 2024, Loca Loka will be available for online purchase at http://www.theurbanfindr.com.