Kronenbourg 1664 introduces the new 1664 Brut. A refined addition to the 1664 portfolio, 1664 Brut is a sophisticated new brew that is a crisp golden, premium lager beer with a sparkling twist.

Inspired by the brewing techniques of French Brut Champagne, the new brew is made distinguishable by its crisp, dry and sparkling finish with a hint of floral and grape notes, promising a unique and refreshing drinking experience.

In celebration of the new Brut, 1664 is excited to host a special pop-up from 21 to 30 June 2024. Located along Orchard Road outside Mandarin Gallery, 1664 invites all on a journey to discover the new side of blue.

At the pop-up, guests are transported to a chic city bar that gives them the unique chance to be their own bartender and tap themselves a pint of the new 1664 Brut. To add to the celebration, an on-site DJ will be spinning some tunes and guests can play engaging games to win branded 1664 merchandise.

With every purchase at the event, guests can bring home a customised 1664 Brut leather Bottle Opener Coaster and a 1664 Brut Foldable bag. Guests are also able to participate in a lucky draw, where five lucky winners will win a 1664 Poker Set or 1664 Luggage by posting pictures from the pop-up on Instagram and tagging @1664Singapore.

Discover the New Side of Blue – The 1664 Brut Blue Party

Date: 21 – 30 June 2024

Time: 4 – 9pm

Location: Outside Mandarin Gallery, Orchard Road

1664 welcomes all to the 1664 Brut Blue Party and savour the sparkling side of life with their newest brew.

Click here for more information