The Orientalist Spirits, the world’s first ultra-premium pan-Asian craft spirits company, announced today the launch of its genesis NFT collection, The Founders Collective, supported by a special 12-year-old blended whisky crafted specifically for the project. It is the company’s first foray into the world of Web3 as it looks to bring its handcrafted spirits to global audiences after a successful global launch in London at the prestigious Silverleaf bar earlier this month. The official date of the private and public sales is scheduled for early October.

What makes The Founders Collective different from other NFT-based whisky projects is the focus on the birth and maturation of this limited-edition cask. The company will collaborate closely with NFT holders as it looks to build the next award-winning whisky. This includes monthly inspections, audits, tasting sessions, and painstaking attention to detail. The underlying value of the aged whisky not only supports the underlying value of the NFT but protects the secondary-market value and allows the brand to provide exceptional value, insight and appreciation for its members.

“The Orientalist Spirits is blazing a trail for established brands by leveraging Web3 components such as NFTs to increase engagement with their communities,” said Prakash Somosundram, CEO and co-founder of Enjinstarter. “Having witnessed the passion that Michel has devoted to creating some of Asia’s finest spirits, we firmly believe in their mission to democratise access to spirits as an investment and, ultimately, scale up their plan to bring ultra-premium Asian craft spirits to the world.”

For more information about The Founders Collective Pass, do visit https://theorientalist.xyz/