Imagine a world where your beauty journey is just as exciting as achieving your ultimate glow. Welcome to the Watsons BeYou-tiful Beauty Fest, happening from 14 to 20 April 2025, at the Level 1 Atrium at NEX. More than just an event, this is your passport to a holistic beauty journey that’s all about prioritising self-love, confidence, and embracing the uniqueness of your inner radiance.

Beyond shopping for the hottest beauty brands, the festival is also designed to encourage exploration and self-expression. From Instagram-worthy installations to one-on-one beauty consultations and exclusive giveaways, every moment is an opportunity to Discover, Transform, and Shine.

At the fest, you’ll discover over 15 of today’s most sought-after beauty brands, including the world’s No. 1 Korean makeup brand 3CE, alongside leading C-beauty favourites like Judydoll, Joocyee and SKINTIFIC. Plus, be among the first to try the highly anticipated GNC Premier Collagen Advanced Shot. Whether you’re after multi-use hybrids that blend makeup with skincare or the latest beauty trends, this is the perfect place to find your own BeYou-tiful.

While Watsons’ stores already offer a wide range of trendy favourites, the BeYou-tiful Beauty Fest takes it to the next level — offering better deals you won’t find in-store. Think event-exclusive promotions, product samples, and exciting gifts-with-purchase that make your beauty haul go even further.

“At Watsons, we believe beauty is a celebration of individuality, confidence, and the power to express yourself. The Watsons BeYou-tiful Beauty Fest is our way of helping you unlock your inner glow with the hottest brands, the most fun experiences, and incredible rewards. Whether you’re a beauty enthusiast or simply looking to discover something new, this event is all about embracing the unique beauty journey you’re on,” said Irene Lau, Managing Director, Watsons Singapore & Managing Director, New Markets – Watsons International.

Unlock Exclusive Beauty Perks with #WatsOnBeautyFest Passport!

#WatsOnBeautyFest Passport

Think of the #WatsOnBeautyFest Passport as your ultimate beauty adventure guide — a fun-filled way to explore over 15 top beauty brands in one vibrant space. As you navigate the Watsons BeYou-tiful Beauty Fest, collect exclusive stamps by taking on beauty challenges, attending expert consultations, and uncovering the latest trends. Every stamp unlocks new rewards! Visit booths, try products, and check in to receive complimentary samples while earning chances to take on the Watsons Gashapon challenge, where exciting beauty prizes await.

Collect Stamps & Win Up to 5 Gashapon Tries! (Maximum 5 tries per person)

Basic Stamps Collection

Collect 2 stamp at Pink Region (3CE, Judydoll & Joocyee) → Get 2 Gashapon tries
Collect 3 stamps at any Green Regions → Get 1 Gashapon try
Collect 2 Pink + 1 Green stamps → Get EXTRA 2 Gashapon tries

Bonus Chances with Spending & Membership

2 Pink + 1 Green stamps + min. $30 spend → Get 1 additional Gashapon try
2 Pink + 1 Green stamps + min. $30 spend + Watsons Membership → Get 1 additional Gashapon try

Don’t miss out – score up to 5 Gashapon chances just by exploring, shopping, and stamping your way through the event!

But that’s not all! Throughout the event, there will also be daily grand prizes to look forward to. From 14 to 17 April 2025, one lucky winner each day will take home the Braun IPL 5, while from 18 to 20 April 2025, visitors will also have the opportunity to win the Braun IPL 7 – adding even more excitement to the Watsons BeYou-tiful Beauty Fest, ensuring that every visit is filled with surprises.

The Best in Beauty: All in One Place

Enter a playground of beauty at Watsons BeYou-tiful Beauty Fest, where self-expression, innovation, and indulgence come together –- with over 15 powerhouse brands ready to elevate your beauty rituals and let your beauty story unfold.

3CE

Leading the charge is none other than 3CE, the iconic K-beauty label adored by makeup artists and beauty lovers alike. Whether you’re all about bold glam or subtle, natural radiance, 3CE’s trendsetting formulas are made to empower self-expression and confidence.

This year, all eyes are on the launch of 3CE Cashmere Hug, a brand-new collection offering a soft-matte finish and moody, blurred hues that feel feather-light on the skin. Explore iconic bestsellers like the beloved Blushlighter, snap your glow-up at their photo zone, and enjoy a complimentary flash makeover by pro artists — complete with personalised colour analysis for lips, cheeks, or eyes.

Watsons BeYou-tiful Beauty Fest 3CE Deals:

Spend $30 and receive a Mini Hazy Lip (while stocks last).
Spend $45 to get an exclusive Pink Enamel Pouch (while stocks last).
Spend $75 and receive a Popcorn Pouch, Eye Point Brush & Triangle Mirror.
Enjoy 30% off on the full range of 3CE products, and Watsons members receive an additional 5% off.

Judydoll and Joocyee

C-beauty fans are in for a treat with Judydoll and Joocyee also taking centre stage, offering hands-on experiences that bring their vibrant, trend-setting collections to life.

Step into the world of Judydoll, the playful, colourful, and innovative makeup brand that celebrates individuality at every swipe. Beloved for its trend-forward designs and joyful energy, Judydoll empowers women of all ages to embrace beauty as a form of self-expression. Don’t miss bestsellers like the Iron Mascara, Watery Lip Gloss, and the Highlight & Contour Palette — perfect for everyday play or elevated glam.

Fall under the spell of Joocyee, where romance meets refined beauty. Known for its dreamy packaging and sensorial textures, Joocyee views makeup not as a necessity, but as a poetic extension of self. Dive into hero products like the Ultra Shine Lipstick, Jelly Highlighter, and Essence Glazed Rouge — each one crafted to turn daily makeup into a tactile love story.

To sweeten the deal, the brands are offering beauty advisor consultations on-site to help you find your perfect match.

Watsons BeYou-tiful Beauty Fest Judydoll and Joocyee Deals:

Spend $30 on Judydoll products to receive a complimentary Eyelash Curler and Dual-ended brush.
Spend $45 on Joocyee products and get a chance at their Gashapon machine.
Plus, mix and match any 3 products from Judydoll and Joocyee to enjoy 25% off your total.

AHC

If you’re a fan of aesthetic skincare and love discovering K-beauty gems, you’ll want to stop by the Watsons Beauty Fest — because AHC, Korea’s No.1 Aesthetic Skincare Brand, is making its Singapore roadshow debut! Born in Seoul’s top aesthetic clinics and trusted by over 2,000 dermatology practices, AHC has spent over 25 years perfecting science-backed skincare that brings dermatologist-level care to your daily routine. Shoppers can look forward to hero products like the AHC Colla-Juvenation Lift 4 Eye Cream for Face – a multi-tasking wonder inspired by the Ulthera aesthetic procedure and the AHC Colla-Juvenation Lift 4 Intra-Serum.

Watsons BeYou-tiful Beauty Fest AHC Deals:

30% off single items
Receive an AHC Hard Case Pouch with a minimum spend of $60
Get a Montigo Tumbler with a minimum spend of $100
Walk away with an AHC Cabin Size Luggage with a minimum spend of $150

COSRX

Discover skincare that truly delivers at the COSRX booth — a must-visit for anyone serious about achieving clear, radiant skin. A global K-beauty favourite, COSRX is celebrated for its innovative formulas that blend cosmetic elegance with prescription-grade effectiveness, offering targeted solutions for every skin concern.

Explore star products like the 6 Peptide Skin Booster Serum (150ml), designed to boost hydration and skin resilience, and dive into the RX line featuring powerhouse serums such as The Niacinamide 15 Serum (20ml), The Hyaluronic Acid 3 Serum (20ml), The Vitamin C 23 Serum (20ml), The Retinol 0.5 Oil (20ml), and The Retinol 0.1 Cream (20ml) — each crafted to meet your unique skincare needs.

Watsons BeYou-tiful Beauty Fest COSRX Deals:

Buy 2 selected SKUs and enjoy 30% off.
Get a FREE 100ml COSRX Low pH Niacinamide Micellar Cleansing Water (worth $10.70) with the purchase of the 400ml bottle (While stocks last).
Receive a FREE 50g COSRX Advanced Snail 92 All In One Cream (worth $12.90) with the 100g tube (While stocks last).
Get a FREE 50ml AHA/BHA Clarifying Treatment Toner (worth $9.20) with the 150ml bottle (While stocks last).
Plus, don’t miss the Buy 1 Get 1 Free offer on the Ultra-Light Invisible Sunscreen SPF50 PA+++ and Aloe 54.2 Aqua Tone-Up Sunscreen (both bundles of 2 packs). And when you flash your Watsons receipt at the booth, you’ll unlock even more free gifts (while stocks last).

BEWANTS

Making its debut at Watsons, BEWANTS invites you to embrace a slower, more mindful approach to beauty. Rooted in clean, plant-based formulations, this Watson exclusive brand is all about gentle yet effective care for modern skin concerns.

Check out their hero products like the Phyto Collagen Eye Serum Stick and Cica Collagen Lifting Cream — crafted to nourish, firm, and revitalise your skin with every use.

Watsons BeYou-tiful Beauty Fest BEWANTS Deals:

Buy 1 product and get 30% off.
Buy 2 or more products and enjoy 50% off (T&Cs apply).
Receive travel-size minis as a gift with purchase when you pick up any 2 BEWANTS products.

Kinohimitsu

Swing by and show your love for Kinohimitsu, Singapore’s No. 1 best-selling collagen brand — proudly homegrown and backed by science. Renowned for delivering beauty from within, Kinohimitsu stands by its commitment to purity: 100% natural products, free from added sugar, preservatives, artificial colouring, flavouring, chemicals, and hormones, ensuring only the most effective nourishment for your well-being. Trusted across generations, Kinohimitsu continues to push boundaries with its Pro Series: Collagen Beauty Pro, UV-Bright Pro, and Collagen Diamond Pro — a trio of advanced formulations tailored for the demands of modern living.

Watsons BeYou-tiful Beauty Fest Kinohimitsu Deals:

Enjoy up to 40% OFF your favourite Kinohimitsu products.
Spend a minimum of $100 and receive a FREE Neutrogena Hydroboost Serum.
Try the newest Collagen and Jellyboost samples at the booth.
Spin the sure-win wheel and walk away with prizes.

Cosme

Not forgetting the timeless elegance of J-beauty at the Watsons BeYou-tiful Beauty Fest, because your hair deserves the same devotion as your skin. Discover Cosme’s award-winning Japanese haircare lineup, featuring beloved brands: &honey, 8 The Thalasso, Theratis, and Amino Mason — each rooted in a unique beauty philosophy and crafted to deliver salon-grade results from the comfort of home.

&honey, Japan’s No.1 award-winning brand, redefines hydration with its nourishing honey blend, leaving your hair healthier and more radiant.
8 The Thalasso, Rakuten’s best-seller, introduces an innovative “washable moisturising serum” that cleanses and hydrates the scalp while promoting healthy hair growth.
Theratis takes overnight restoration to the next level, deeply nourishing your locks while you sleep to combat frizz and dryness.
Amino Mason works its magic with a Super Amino Acid Complex, repairing damage and enhancing shine for effortlessly healthy, nourished hair.

Watsons BeYou-tiful Beauty Fest Cosme Deals:

For &honey, 8 The Thalasso, and Theratis:
- Buy 1 and get 15% off
- Buy 2 and get 25% off
- Buy 3 and get 30% off
Enjoy a massive 40% off on the entire Amino Mason range.

Close Up

Close-Up Sonic Expert Electric Toothbrush

Oral care gets a techy twist at the Close Up booth, where innovation meets personalisation with the Sonic Expert Electric Toothbrush. Designed for both function and flair, this sleek toothbrush features three modes — Whitening, Clean, and Sensitive — with 8x plaque removal power and a 60-day battery life, making it a stylish essential for everyday care.

Available in chic shades of pink, green, or black, it’s the perfect pick for yourself or a thoughtful gift.

Watsons BeYou-tiful Beauty Fest Close Up Deals:

1 for $25.90 (U.P. $35)
2 for $39.90

Make it truly your own from 18 to 20 April, 12pm to 8pm, with free live engraving — just fill out the form and personalise your toothbrush with names, hearts, or sweet messages. And don’t miss the all-day DIY bejewelling activity, where you can customise your toothbrush with sparkling gems for that extra touch of fun.

Nard

Another brand making its debut at the Watsons Beauty Fest is Nard, where pampering meets practicality. Rooted in the healing powers of the Himalayan Nard plant, the brand blends traditional herbal remedies with modern innovation to deliver nourishing hair and body care that restores balance and vitality. Stop by for a personalised consultation with Nard experts to build a routine tailored just for you.

Watsons BeYou-tiful Beauty Fest Nard Deals:

Enjoy up to 30% off single product purchases — or go bigger and save 40% when you pick up two or more items from their luxurious line-up.
Spend a minimum of $50 and receive a complimentary travel set featuring: Nard’s best-selling shampoo, Soothing lavender body wash, Nourishing body lotion and Pore-cleansing foam.

Beauty of Joseon

Relief Sun Aqua-Fresh Rice + B5 SPF50+ PA++++, Relief Sun Rice + Probiotics SPF50+ PA++++

TikTok-viral skincare brand Beauty of Joseon is making waves for all the right reasons — blending the wisdom of traditional Korean herbal medicine (Hanbang) with modern skincare science. Best known for its favourite Relief Sun: Rice + Probiotics SPF50+ PA++++, this featherlight sunscreen doubles as a hydrating lotion, thanks to its infusion of rice seed water and panthenol (Vitamin B5). It glides on effortlessly, absorbs quickly, and leaves skin feeling cool, hydrated, and perfectly primed for the day — no white cast in sight.

Beyond their iconic sunscreen, Beauty of Joseon offers a complete lineup of skin-loving essentials, from gentle cleansers to glow-boosting serums, soothing creams, and more. Loved for their cruelty-free formulations and elegant packaging, the brand continues to charm beauty enthusiasts by championing radiant skin through heritage-rich ingredients.

Watsons BeYou-tiful Beauty Fest Beauty of Joseon Deals:

Enjoy 30% off all Beauty of Joseon products.
Receive complimentary sachets with every purchase.
Spend $50 and receive free mini Beauty of Joseon Relief Sunscreen and a handheld fan.
Spend $70 and receive free mini Beauty of Joseon Aqua Sunscreen and bring home a dainty hand mirror.

YUKINOUE & URUHIME MOMOKO

Introducing YUKINOUE All In One Gel, a Japanese skincare essential designed to simplify your routine while delivering visible results. Get your hands on this multi-functional gel that combines the benefits of a lotion, essence, and moisturiser in one, helping to firm, hydrate, and rejuvenate the skin. With a clean and gentle formulation, it works to suppress melanin production, preventing blemishes and freckles, while improving roughness and excess oil. Ideal for daily use, YUKINOUE is your all-in-one solution for firm, supple, and healthy-looking skin — where simplicity meets efficacy.

Together, check out Uruhime Momoko S1 Serum – a skincare essential made for those who seek simplicity without compromising on results. Rooted in Japanese beauty wisdom and powered by 10% Niacinamide and soothing Centella Asiatica Extract, this serum is designed to brighten dull skin, reduce eye bags, and smooth the appearance of fine lines and dark spots. Lightweight yet deeply effective, it slips effortlessly into your daily routine — delivering hydration, firmness, and a luminous glow with every drop. For skin that looks refreshed, radiant, and ready for anything, MOMOKO S1 is your new daily go-to.

Watsons BeYou-tiful Beauty Fest YUKINOUE and Uruhime Momoko Deals:

Enjoy 30% off all YUKINOUE and Uruhime Momoko products.
Receive complimentary sachets with every purchase.
Spend $99 and receive a free mini luggage, a “HERO.” pimple patch sample, and a 5% off coupon—redeemable at the booth

Abib

Abib toner pad range

Achieve radiant skin with Abib, the famous K-beauty label known for its minimalist, science-meets-nature approach. Exclusively available at Watsons, Abib is set to unveil its latest skincare innovations, including the much-raved-about LHA Pore Pad Clear Touch and Heartleaf Teco Capsule Serum.

Watsons BeYou-tiful Beauty Fest Abib Deals:

Up to 50% off selected Abib items.
Free sampling to try the products you’ll love.
Try your luck at the exciting Gashapon Machine where lucky winners could walk away with their Abib purchases fully paid for.
Spend $50 and take home a chic pouch with a customisable keychain.
Top spender gets a chance to win an Abib Box worth $300.

Anessa

Sun care takes the spotlight with Anessa, Asia’s No.1 sunscreen brand trusted for its superior protection and skincare benefits. Whether you’re brunching under blue skies or powering through an outdoor workout, Anessa’s Perfect UV Sunscreen Skincare Milk has you covered — literally. Engineered with Double Protective Veil Technology, it reacts to sweat and water by forming an even stronger barrier, offering long-lasting, lightweight defense without compromising comfort or glow.

Watsons BeYou-tiful Beauty Fest Anessa Deals:

30% off when you buy two Anessa products.
Early bird special: The first 50 customers to grab the Night Suncare Serum will receive a free refill worth $33.

d program

For those with sensitive skin, d program is redefining gentle yet effective skincare. As Japan’s No.1 sensitive skincare brand, d program is backed by science and trusted by dermatologists. At the heart of its innovation is the Skin Repair Cream, powered by a microbiome-friendly Yeast Extract Complex that strengthens the skin barrier and calms irritation, so your skin can focus on healing, not reacting.

Watsons BeYou-tiful Beauty Fest d program Deals:

Up to 35% off when you buy two d program products.
Buy 1 Get 1 Free deal across lotions and emulsions – the perfect excuse to restock your skincare essentials.

SKINTIFIC

SKINTIFIC 5x Ceramide Series

For those of you who love discovering amazing Indonesian brands, meet SKINTIFIC — a rising skincare star that’s all about achieving healthy, glowing skin, especially for those with sensitive skin. Cue the skincare mic drop — meet the 5x Ceramide Series, a complete range free from artificial fragrances, colourants, alcohol, and other harmful chemical additives. It comprises a cleanser, toner, serum, moisturiser, and sunscreen. Each step is infused with powerhouse ingredients like Centella Asiatica, hyaluronic acid, and of course, five types of ceramides, making it a go-to for dry, acne-prone, and sensitive skin types.

But the other skincare hero everyone’s raving about? The 5x Ceramide Barrier Repair Moisturiser, which has already won the hearts of millions — literally. With over 10 million jars sold, this ultra-hydrating cream is praised for its ability to soothe irritation and deeply nourish without clogging pores or causing flare-ups. Plus, it’s completely free from harsh chemicals, making it safe for even the most delicate skin.

Watsons BeYou-tiful Beauty Fest SKINTIFIC Deals:

Enjoy up to 30% off SKINTIFIC products
Get a free skin check and consultation
Follow @skintificsg & @watsonssg to receive free sample
Purchase any SKINTIFIC products and receive 3 pcs of 5x Ceramide sample kit
Spend $40 on SKINTIFIC products and receive 3 pcs of 5x Ceramide sample kit PLUS an additional clay mask (any variant).

Exclusive First Try: GNC Premier Collagen Advanced Shot

GNC Premier Collagen Advanced Shot

On top of the must-try beauty experiences at the Watsons BeYou-tiful fest, one exclusive highlight stands out — shoppers will have the opportunity to be among the first in Singapore to sample the highly anticipated GNC Premier Collagen Advanced Shot. As a leader in health and wellness, GNC brings its expertise in science-backed beauty to this year’s festival, introducing a revolutionary beauty supplement designed to rejuvenate, hydrate, and smooth your skin from within.

The GNC Premier Collagen Advanced Shot is powerfully formulated with 13,000mg of hydrolysed Naticol collagen, ensuring optimal absorption for visible, long-lasting results. Enhanced with Vitamin C, Hyaluronic Acid, and Elastin, each shot supports elasticity, hydration, and a luminous complexion.

Watsons BeYou-tiful Beauty Fest GNC Deals:

Enjoy 30% off the GNC Premier Collagen Advanced Shot (U.P. S$99)

Shop More, Glow More, Get Rewarded

With more than 15 beauty experiences to explore, the Watsons BeYou-tiful Beauty Fest is set to be the Beauty ‘must-visit’ event of the year. And the perks don’t stop there! Simply spend a minimum of $60 at the Beauty Fest, happening at NEX Atrium from 14 to 20 April, and you’ll receive a $5 voucher as our gift to you. You can redeem your voucher at any Watsons store from 15 to 27 April, giving you more reason to stock up on your favourite products!

That’s not all – spend a minimum of $80 and redeem an exclusive goodie bag packed with beauty must-haves and Watsons in-house favourites, valued at over $100 (while stocks last).

To sweeten the deal even more, your Watsons membership unlocks more than just great beauty deals — it opens the door to a world of even more exclusive rewards. Enjoy VIP access to special offers, member-only gifts, and extra discounts available only to Watsons members. From unique beauty experiences to personalised perks, being a Watsons member means you’re always one step ahead on your journey to achieving the best version of you.

Hot New Picks, Just for You — Coming Soon to Watsons!

And this is just the beginning — brace yourself for even more beauty must-haves hitting our shelves! Get ready to discover the latest from your favourite brands like Freshian, Fwee, Numbuzin, Botanist, Haruharu Wonder, and many more. There’s always something new to explore, and it’s all making its way to your nearest Watsons stores soon!

The Watsons BeYou-tiful Beauty Fest is happening from 14 – 20 April 2025 at Level 1 NEX Atrium, Serangoon, Singapore 556083, and is open daily from 10 am – 10 pm.

For more information on the event, please visit Watsons’ Instagram, Facebook, TikTok or visit www.watsons.com.sg.

#WatsOnBYBB #WatsOnBeautyFest