From rushed morning rinses before work to long showers that help wash away the day, the shower is one of life’s simplest rituals. Yet while many invest in serums, moisturisers and elaborate skincare routines, healthy, comfortable skin often starts with a step that’s frequently overlooked: cleansing.

Today, the French dermocosmetic skincare brand Topicrem proudly introduces the Ultra-Moisturizing Shower Oil and DA Protect Replenishing Cleansing Oil in Singapore. The two new cleansing oils are designed to bring comfort, hydration and care to dry, sensitive and atopic-prone skin from the very first step of the skincare routine.

Backed by more than three decades of expertise in sensitive skincare, the launches embody Topicrem’s philosophy of Feel-Good Dermatology, combining dermatological efficacy with sensorial pleasure. More than just cleansers, the shower oils help replenish moisture, protect the skin barrier, and relieve dryness, transforming an everyday shower into a moment of nourishment, comfort, and well-being.

Dry skin presents itself differently for everyone. For some, it appears as occasional tightness caused by air conditioning, frequent cleansing, or environmental stressors. For others, it can mean persistent discomfort, irritation and sensitivity associated with very dry or eczema-prone skin. To address these varying concerns, Topicrem introduces the two new targeted oils designed to go beyond cleansing, helping support skin comfort, hydration, and barrier protection after every shower.

“At Topicrem, we believe healthy skin starts with the right cleanse. Our new shower oils were developed to address various dry skin concerns while delivering the comfort and sensoriality consumers seek in their everyday routines. Whether it’s daily hydration for the family or specialised care for very dry and eczema-prone skin, we want every shower to become a moment of care, comfort and well-being,” said Jihyo Kim, Brand Manager of Topicrem.

Meet Your New Shower Essential: Ultra-Moisturizing Shower Oil

Topicrem Ultra-Moisturizing Shower Oil

Inspired by the moisturizing performance of Topicrem’s iconic Ultra-Moisturizing Body Milk, the Ultra-Moisturizing Shower Oil* is designed for those seeking a gentle yet nourishing everyday cleanser. Upon contact with water, the silky oil transforms into a delicate foam that effectively cleanses while helping skin retain essential moisture.

Enriched with glycerin and olive oil-derived ingredients, the formula helps nourish and protect the skin barrier, reducing feelings of tightness and discomfort often associated with dry skin. Delivering up to eight hours of hydration, it leaves skin feeling soft, supple and comfortable long after the shower ends.

Adding to the experience is Topicrem’s signature fragrance, blending fresh notes of Neuphar, Lily, and Cedar for a shower that feels less like a chore and more like a small daily indulgence.

Suitable for babies, children and adults, and gentle enough for use on both the face and body, the Ultra-Moisturizing Shower Oil makes it a staple in every family bathroom.

*Tested under dermatological, ophthalmological and pediatric controls.

Soothe, Replenish and Protect: DA Protect Replenishing Cleansing Oil

Topicrem Replenishing Cleansing Oil

For those living with very dry, sensitive, or eczema-prone skin, cleansing can often be accompanied by concerns about itching, irritation, and discomfort.

Developed specifically to support compromised skin barriers, the DA Protect Replenishing Cleansing Oil* offers a gentle cleansing experience while helping to replenish, soothe and protect the skin.

The sulphate-free formula combines linseed oil and camelina oil, naturally rich in omega-3 and omega-6 fatty acids, with glycerin and allantoin to help restore comfort and reinforce the skin’s protective barrier. As it cleanses, it helps nourish the skin, supports its natural resilience and soothes sensations associated with dryness and atopic-prone skin.

Its microbiome-friendly formulation respects the skin’s natural balance, making it suitable even for delicate and reactive skin while providing lasting hydration and comfort.

Tested and approved by members of the French Eczema Association, the DA Protect Replenishing Cleansing Oil can be used on the face, body, scalp and external intimate areas, making it a versatile solution for the whole family, including babies, children and adults.

• Tested on atopic skins under dermatological, paediatric, gynaecological and ophthalmological controls

Experience Dermocosmetic Care with Topicrem at Guardian Health & Beauty Fiesta 2026

This July, Topicrem is bringing its latest launches to the Guardian Health & Beauty Fiesta 2026, showcasing its dermocosmetic expertise through an immersive skincare experience focused on skin comfort and barrier care.

Held at Suntec Singapore Convention & Exhibition Centre, Guardian Health & Beauty Fiesta 2026 runs from 16 to 19 July 2026, with opening hours of 3 PM–10 PM on 16 July and 10 AM–10 PM on 17 to 19 July. Visitors will be able to experience Topicrem Ultra-Moisturising Shower Oil and DA Protect Replenishing Cleansing Oil firsthand through an interactive showcase centred on gentle cleansing, sensorial textures and everyday skin comfort. The experience highlights how effective skincare can transform daily cleansing into a moment of comfort and care.

Throughout the event, visitors can also look forward to:

Scoop & Glow Station, where shoppers can scoop up Topicrem travel-size sachets with every purchase

Customisable Keychain station, available with the purchase of any Topicrem shower oil on 16 & 18 July 2026, allowing visitors to create a personalised keepsake to bring home

Exclusive promotions, including 20% off storewide and 30% off with the purchase of any two or more Topicrem products.

Spend $50 and above to receive a complimentary Topicrem tote bag (worth $29.90)

Spend $80 and above to receive a complimentary Topicrem hair band and towel set (worth $49.90)

Hands-on product discovery experiences and personalised skincare recommendations from the Topicrem team

Whether you’re searching for everyday hydration, specialised care for dry and sensitive skin or simply a fun day out, Topicrem invites consumers to discover how the right cleanse can make all the difference.

For those unable to attend the fiesta, the experience continues at selected Guardian and Watsons stores, where consumers can explore the new launches and learn more about caring for dry and sensitive skin every day.

The Topicrem Ultra-Moisturizing Shower Oil and DA Protect Replenishing Cleansing Oil will be available at Guardian, Watsons and Shopee.

To learn more about Topicrem and its range of dermatologist-tested skincare solutions, visit https://fr.topicrem.com/en.

*While stocks last. Terms and conditions apply.

Founded in 1993 in the pharmaceutical laboratories of MAYOLY SPINDLER in France, Topicrem is a French dermocosmetic skincare brand created by a pharmacist seeking to relieve his son’s skin discomfort. Guided by its philosophy of Feel-Good Dermatology, Topicrem combines pharmaceutical expertise with sensorial comfort to develop gentle, effective and high-tolerance skincare. Its formulas support the skin barrier and deliver lasting comfort for sensitive skin. Today, Topicrem is sold in nearly 80 countries through more than 30,000 pharmacies and points of sale worldwide.

For more information, please visit https://fr.topicrem.com/en.