Watsons, the Health & Beauty Retailer, today unveils its leading Beauty & Wellness destination at Bugis Junction, part of a nationwide retail transformation redefining how Singaporeans experience beauty, health, and wellness. More than a store revamp, it signals a new era of retail, introducing a vibrant concept with carefully curated product ranges across trending beauty categories, wellness essentials, and at-home aesthetic solutions.

As Singapore’s Most Loved Health & Beauty Retailer, Watsons continues to put customers at the heart of its transformation journey. Each store is designed based on consumer insights, drawing on data and on-the-ground observations to reflect the unique lifestyles and behaviours of its surrounding shoppers.

Building on this vision, the Bugis Junction store captures the energy of its youthful, trend-driven community, turning retail into a playful journey. Spanning more than 3,700 square feet, the store features the immersive BeautyVerse, Beauty Is You and Aesthetic Beauty zones, alongside the GNC store-within-store concept, sustainability initiatives, and Singapore’s first retail pharmacy eConsultation, creating a space that sparks discovery and inspires exploration at every corner.

Beyond Bugis Junction, Watsons’ transformation extends across Singapore, with each outlet tailored to the needs of its surrounding community. Situated near health and specialist centres, the Watsons Health Store at Paragon, recognisable by its distinctive signage, offers specialised zones like the Gut Health Bay and a dedicated Pharmacy Suite. Services such as the popular flu vaccination, administered by Watsons’ expert pharmacy team, reinforce its status as a trusted wellness destination.

At Punggol Coast, known for its growing young families and active community, the store focuses on everyday wellness essentials and introduces Watsons’ first full self-checkout concept for greater convenience. Meanwhile, the Raffles Place Station Store caters to busy professionals with quick, grab-and-go shopping options.

Collectively, these experiences demonstrate how Watsons is redefining retail, blending convenience, personalisation, and lifestyle relevance to meet the evolving needs of modern consumers.

You’re the Reason We’re Loved: Visit the leading Beauty & Wellness destination at Bugis Junction

At the heart of the revamp is the BeautyVerse zone, a new dedicated area that spotlights the latest C-, K-, and J-beauty brands, refreshed bi-monthly. The rotation keeps the experience dynamic, introducing cult favourites and rising names in skincare and makeup. Beauty enthusiasts can explore Wellage, Ilso, Beauty of Joseon, Elixir, DR. ALVA, Rellet, and KOMFYMED.

ALVA merges dermatological science with cutting-edge biotechnology in hydrating ampoules, barrier repair serums, and cleansers, while Rellet draws on oceanic minerals to craft lightweight essence sprays and brightening masks for daily hydration and natural radiance. KOMFYMED, established in 2011, uses recombinant collagen biotechnology to restore the skin barrier and enhance resilience for sensitive, acne-prone, and dermatitis-prone skin.

Also featured is Winona, China’s first dermatologist-validated skincare brand for sensitive skin. Its evidence-based formulations, made from Yunnan’s natural ingredients and backed by clinical trials and over 150 industry awards, include hero products like the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream and Camellia-Lucent Spot-Correcting Essence, exemplifying Winona’s mission to combine science and nature for gentle, effective results.

Beauty Is You zone

On top of this, makeup lovers will also be delighted by the Beauty Is You zone, which showcases a wide range of fun, playful, and highly sought-after makeup.

Highlights include Chioture, a rising C-beauty brand combining playfulness with high-quality formulas to empower self-expression through blushes and ice cream lipsticks, and Flortte, a trendy Gen-Z brand celebrated for its creative packaging and youthful, romantic aesthetics, offering lip glosses, tints, eyeliners, and cushion compacts.

The zone also features exclusive store-within-store counters for 3CE and Judydoll, available only at Bugis Junction. Adding to the excitement, cult-favourite Amuse will take centre stage at the makeup table in November 2025, further establishing the outlet as a destination for trend-led beauty discoveries.

Aesthetic Beauty Zone

Watsons will also be unveiling its all-new Aesthetic Beauty zone, a curated space dedicated to at-home aesthetic treatments and post-treatment care solutions. This new zone brings together brands such as Fractional CC, Meditheraphy, Rejuran, and AHC, which merge science, technology, and innovation to deliver visible results and a premium beauty experience beyond the conventional skincare routine.

Guided by two distinct philosophies, “Refine. Enhance. Radiate.” for aesthetic beauty treatments, and “Recover. Heal. Renew.” for post-treatment care solutions, the Aesthetic Beauty Zone empowers customers to personalise their skincare journey with confidence and precision.

Among the highlights is Fractional CC, a breakthrough Japanese derma-skincare brand launched in 2024 that bridges the gap between aesthetic science and home beauty care. Renowned for its “beauty needle” delivery system, Fractional CC combines micro-needling technology with potent serum actives, allowing ingredients to penetrate deeply through the stratum corneum for enhanced efficacy. This unique synergy mimics in-clinic treatments, providing users with a professional-grade skincare experience in the comfort of their own homes.

Complementing this is Meditherapy, a leading aesthetic brand that epitomises the fusion of science and nature. Guided by the philosophy of “Timeless Beauty, Perfected by Science and Nature,” Meditherapy’s mission is to empower skin to remain radiant, healthy, and youthful through cutting-edge formulations and advanced beauty devices. Each product reflects Meditherapy’s belief that true beauty transcends time, offering performance-driven results that customers can see and feel.

Together with Rejuran and AHC, these brands anchor Watsons’ Aesthetic Beauty Zone, giving customers the tools to recreate professional-level skincare rituals at home. From technology-driven serums and restorative treatments to rejuvenating devices and personalised post-care recommendations, the zone redefines self-care, where beauty innovation meets everyday accessibility.

GNC Store-within-Store (SWS)

Additionally, the new Bugis Junction store will introduce a dedicated GNC store-within-store (SWS), strengthening Watsons’ strategic collaboration with GNC and highlighting sports nutrition and weight management.

In line with GNC’s ongoing “This One’s For You” campaign, the Bugis Junction SWS celebrates those striving to become stronger, healthier versions of themselves. Featuring a curated selection from GNC’s Pro Performance and Total Lean ranges, including protein, amino acids, pre-workout, and metabolism-support formulations, the store offers everything needed to fuel training, recovery, and everyday vitality. Shoppers can also enjoy 2 for 40% off selected items from the Pro Performance and Total Lean ranges.

To celebrate the reopening, shoppers can enjoy exclusive in-store promotions, including Buy 1 Get 1 deals, 3 or more for 30% off, a free GNC backpack with a minimum $200 nett spend, and a free Conwood Odyssey 20″ Carry-On Luggage with a minimum $500 nett spend, while stocks last. Customers can also benefit from expert guidance from GNC advisors, making the Bugis Junction outlet a convenient one-stop destination for those looking to optimise their fitness and wellbeing goals.

Driving a Greener, More Inclusive Future

Complementing this focus on wellness, sustainability remains a central aspect of the Bugis Junction store. Shoppers can easily spot eco-friendly options through Sustainable Choice Green Price Tags and join Watsons’ GoGreenWithWatsons initiative with WWF Singapore. They can also redeem a free WWF plushie (worth $34.90) with a minimum spend of $28 on Sustainable Choice products and recycle eligible plastic bottles at 72 kiosks islandwide – up from 54 last year. The store itself features 100% LED lighting and durable metal shelving, reflecting Watsons’ commitment to a greener, more responsible retail environment.

To further enhance the experience, shoppers can engage with interactive QR-based games that unlock exclusive discount coupons redeemable online, while freebies are available for instant in-store redemption. Furthermore, meaningful community initiatives, such as the ongoing makeup donation drive in partnership with BABES, empower and support single mothers.

Watsons First-ever Retail Pharmacy eConsultation

Expert guidance beyond Watsons physical stores

As part of its nationwide retail transformation, Watsons has also recently launched Singapore’s first-ever retail pharmacy eConsultation service, a digital platform that makes professional healthcare guidance more accessible to all.

Available through the Watsons website or mobile app, customers can connect with certified Watsons pharmacists for personalised consultations on minor ailments, travel health, and advice on supplements and medications. Each consultation provides personalised advice, and there will be full price transparency when products are recommended. When relevant, recommended products can be conveniently ordered online for doorstep delivery.

Bugis Junction Grand Reopening Promotions

Opening Promotions

To mark the reopening, Watsons Bugis Junction will celebrate with a series of grand reopening promotions^ from 13 November to 10 December 2025, including:

Discounted Ride: Enjoy $5 off a ride via Zig by ComfortDelGro with min. $35 nett spend in-store

Gift with Purchase: Free goodie bag worth $50 with min. $70 nett spend in a single receipt

OCBC Instant Discount: Instant $12 off with OCBC cards with min. $80 nett spend (Not applicable during Watsons Members’ Sale days)

Elite Members Promotion: Elite Members can enjoy a goodie bag worth over $100 & 1 x Travel Packing Cube with min. $100 nett spend in a single receipt

ShopBack Sure-Win Instant Discounts: Get up to 100% instant discount with ShopBack Pay
Up to 70% Off Deals: Enjoy selected products at up to half price, exclusively for the reopening (excluding during Watsons Members’ Sale days)

Lifetime Membership: Free lifetime Watsons membership with purchases above $50 nett

^Note: Members can accumulate rewards if they match the qualifiers, while stocks last.

Additional Promotions include (while stocks last):

L’Oreal Promotion (14 Nov – 10 Dec):
- Gift with Purchase: FREE full-size item with minimum spend of $50 nett on L’Oreal products

Meditherapy Promotion (from 13 Nov – 10 Dec): ○ 30% off all Meditherapy products

Amuse Promotion (from 13 Nov – 10 Dec):
- 30% OFF storewide (GWP exclusive to Bugis Junction store)

○ 10% OFF New Product Launches (NPD)

○ 50% OFF Dew & Ceramic Cushion and Foundation

○ Gift with Purchase: Tint Ring Daisy with any Lip Tint purchase ○ Bundle Offer: Buy 2 Get 1 FREE Lip Tint (random shades) ○ Spend $50 in a single receipt to receive:

Bebe Tint Mini (08 Grape Bebe) ×1
Vegan Soybean Hand Cream (Love) Sachet ×1
Beige Tone Up 365 Vegan Sunscreen (5ml) ×1

○ On-Ground Activation: Play a mini game to win full-sized products (limited quantity, Thursday–Sunday only

Watsons’ refreshed Bugis Junction store showcases the brand’s transformation, offering a dynamic and inclusive retail experience in sync with the pace of modern life.

The Watsons Bugis Junction store is located at 200 Victoria St, #02 – 29 to 33A, Singapore 188021, and is open daily from 10:00 – 22:00.