ILMIRI X CHUNPOONG BREWERY EXCLUSIVE LAUNCH: IMPORTED PREMIUM LIVE RICE WINE IN APAC

Singapore, a melting pot of diverse cultures and a hub for culinary adventures is about to experience a unique taste of Korea with the exclusive collaboration between Ilmiri and Chunpoong Brewery. Ilmiri, a celebrated Korean brand with over 230 franchise stores, opened its doors in Singapore on September 18, 2023. Now, from December 7, 2023, an exciting new chapter unfolds as Ilmiri introduces an exclusive partnership with Chunpoong Brewery, the oldest and most iconic brewery in Korea.

The Arrival of Authenticity

Ilmiri brings to Singapore the essence of Korean tradition by importing two distinct types of rice wine, Mijiu and Makgeolli, directly from Chunpoong Brewery. A noteworthy detail is the weekly air transport via a cold chain from Korea, ensuring the yeast within the rice wine remains alive, delivering an unparalleled tasting experience.

Chunpoong Brewery, recently recognized as the top brewery in Korea through a blind evaluation by JoongAng Ilbo, boasts an impressive 104 years of fermentation expertise. The unique selling points of Chunpoong’s Mijiu and Makgeolli include a delightful mixture of Tangerine and Vanilla aroma compounds, a perfect balance of sweetness and acidity, and an array of five different flavours, including the exotic Schisandra.

Praise from Connoisseurs

The acclaim for Chunpoong Miju transcends borders, with LVMH wine experts likening its taste and aroma to the white wines of Burgundy, France. Renowned wineries such as Cloudy Bay in New Zealand have also acknowledged its excellence, drawing comparisons to some of the finest white wines globally.

Technology Meets Tradition

The secret behind Chunpoong Miju and Makgeolli lies in the integration of AIOT-based equipment technology with a century-old fermentation process. Carefully selected organic rice forms the base, resulting in a clear initial pour with a silky mouthfeel and natural fruit notes. Shaking the beverage adds a creamy and rich texture, creating a multi-layered sensory experience.

Unmissable Promotions

Ilmiri @Boat Quay invites enthusiasts to indulge in a complimentary tasting experience until the end of December. Diners can avail themselves of exclusive vouchers, offering Chunpoong Mijiu and Makgeolli at promotional prices of $98 and $28, respectively (U.P. $138 and $38). As an added bonus, a complimentary bottle is included with the purchase of two bottles.

Dine-in customers at Ilmiri will be treated to complimentary side dishes that complement the flavors of the rice wines. Additionally, a variety of Makgeolli cocktails, featuring secret recipes and a honeycomb Makgeolli for a sweet ending, are available to elevate the overall experience.

Wine and Dine Extravaganza

To complement the rice wines, Ilmiri has introduced three new dishes for Makgeolli pairing: Fire Spicy Chicken BBQ (Buldak) at $32.90, Pork Tofu Kimchi (Duruchigi) at $28.90, and Dried Pollack (Muktae) at $18.90. For a grander experience, a curated 6-course dinner menu with Mijiu pairing is available until the end of January 2024 at $128++ per person. Reservations, with a three-day advance notice, are recommended due to the limited number of pax per day.

Whether you’re planning a gathering with loved ones or aiming to impress a business associate, the Ilmiri X Chunpoong Brewery collaboration promises an unforgettable journey into the heart of Korean tradition and flavour.

Korean Fusion Cuisine x Miju 6-Course Dinner @128++ per person

Appetizer

-Tofu with perilla oil washed kimchi on cheese crust
Paring with Yakju (Clear Miju, Alc, 12%)
Silky mouthfeel and variety of natural fruit notes

Main – Cold Dish

-Oyster in citrus garlic oil & Octopus in yuzu soy sauce
Paring with Takju (Shaken Miju, Alc, 12%)
Unfiltered, creamy and rich texture

Main – Hot Dish

-Beef Mari(Marinated grilled beef wrap) with Micro Ginseng
-Fire spicy chicken BBQ sitting on sour cream
-Cheese potato pancake with salad

Paring with Takju (Shaken Miju, Alc, 12%)

-Unfiltered, creamy and rich texture

Dessert

• Honey Comb Makgeoli

Paring with Makgeoli (Shaken Makgeoli, Alc. 6%)

Smooth mouthfeel through 5 times fermentation, milky texture

Extra order of Miju (Alc, 12%) – $17/glass(120ml). 898/bottle(720 ml)

Extra order of Makgeoli(Alc, 6%) – $28/bottle(750ml)

Promotion – Buy 2 bottles get 1 bottle for free

Chunpoong Miju (米酒)
Volume: 720ml / ABV: 12%

Chunpoong Miju is produced through an ultraprecision fermentation process by introducing AI
technology to the traditional brewing method that has been around for over 100 years.

Carefully selected organic rice and nuruk (natural fermentation starter) are used, and the first sip of yakju (filtered & clear) has a silky mouthfeel and a variety of natural fruit notes, and when shaken and savored as takju (unfiltered & hazy), it adds another layer of creamy and rich texture.

Smooth and stable tastes are achieved through longer fermentation, and since it is bottled after
complete fermentation, there is less carbonation due to post-fermentation and hangover-causing substances are volatilized as much as possible to minimize hangovers.

We recommend that you savour your first glass as an aperitif, by pouring only the clear top layer. Chunpoong Miju is best stored upright and should be refrigerated between 1 to 4 degrees Celsius.

Ingredients: organic short-grain rice, organic glutinous rice, yeast, nuruk, enzyme

Chunpoong Makgeolli
Volume: 750ml ABV: 6%

In order to enrich Makgeolli, the process of adding rice to the finished liquor and fermenting is
repeated five times. This is a Makgeolli made with the sincerity, time, and effort of craftsmen.
It is characterized by M processes, a smooth mouthfeel through long-term fermentation, and a silky texture.
Ingredients: puffed rice, yeast, nuruk, enzymetreated stevia

ilmiri KOREAN FUSION CUISINE 

25/26 Circular Road Singapore 049381

Monday to Friday 1130am-11pm

Saturday to Sunday 12pm -11pm

Tel: 8468 8566 https://ilmiri.sg/