GLENFIDDICH’S CNY GIFT PACKS AND INTERACTIVE POP-UP

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As the Year of the Rabbit approaches, Glenfiddich, the family-owned distiller, has unveiled its annual limited edition Chinese New Year gift packs designed by Shanghai-based illustrator, Yixin Zeng. Known for his vibrant, expressive detailed style of painting, Zeng’s design features the iconic Glenfiddich Stag (福鹿) which represents wealth, prosperity and longevity in Chinese culture.

The gift packs come in a variety of expressions, starting with the Reserva Rum Cask 21 Year Old pack, finished in Caribbean rum-soaked casks, infused with a spicy warmth and indulgent vanilla and toffee sweetness. The gift packs are also available with the 12, 15 and 18 Year Old variants that showcase the finest flavours of Scotland. Each design color corresponds with the respective expression, and includes a bottle of Glenfiddich and a complimentary branded highball glass or nosing dram, all housed in a gift box with beautiful finishing.

Will Peacock, Global Luxury Director says: “Every Chinese New Year is a meaningful celebration for many around the world. For us at Glenfiddich, the synergy and significance that our brand icon has with the festival is very meaningful. We are very excited to partner with acclaimed illustrator, Yixin Zeng, whose bold and effervescent style is just what we were looking for to bring this year’s limited edition Chinese New Year gift packs to life.”

Illustrator Yixin Zeng says of the partnership: “I’m honored to partner with Glenfiddich for its 2023 limited edition Lunar New Year gift pack design. My artwork takes inspiration from the vibrancy of Lunar New Year celebrations and my experience as a traveller, artist and conceptualist.”

Experience the Glenfiddich Lunar New Year journey in person at the Suntec City Atrium Tower 3 & 4 between January 11-15. Visitors will discover the pioneering spirit behind the brand’s iconic whiskies and compete in a series of interactive digital games – the highest scorer each day will take home a bottle of Glenfiddich. You can also honor timeless traditions with custom calligraphed Glenfiddich Lunar New Year “福” decor, and usher in a prosperous year ahead by sending wishes of good fortune to your loved ones at the Lantern Wall. Glenfiddich’s limited edition Chinese New Year gift packs is the perfect symbolic present to give to friends and family, and an opportunity to embark on an extraordinary journey during the festive season.

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