Hennessy’s Spectacular Tribute to the Year of the Dragon: A Fusion of Art and Tradition

As the anticipation for the Year of the Dragon builds, Hennessy takes center stage with the unveiling of an extraordinary limited-edition collection, a collaborative masterpiece with visionary Chinese artist Yang Yongliang. Globally renowned for seamlessly intertwining traditional techniques with new media, Yang Yongliang brings his artistic brilliance to the world of Hennessy, crafting a collection that exquisitely pays homage to the power and majesty of the dragon.

This exclusive collection draws inspiration from Yang Yongliang’s digital art piece, titled “Dragon’s Odyssey.” A captivating masterpiece in its own right, it transforms metallic dragons into a mesmerizing dance amidst liquid gold. Drawing inspiration from an antique coin featuring a dragon, Yang Yongliang meticulously crafts the dragon with a metallic texture, invoking memories of his childhood. Utilizing contemporary digital technology, he infuses three-dimensional elements into the dragons, encouraging people to delve deeper into the historical and cultural contexts surrounding these mythical creatures.

Each bottle in this limited-edition Hennessy collection is not merely a container but a true art piece carrying the dynamic energy of the dragon within. Beyond being a symbol of the festive season, these bottles stand as a testament to the artistic fusion of tradition and modernity. The vibrant colors chosen for each variant reflect the collective aspirations for the New Year:

Hennessy V.S.O.P: Red symbolizes joy and luck.
Hennessy X.O: Gold embodies prosperity and good fortune.
Hennessy Paradis: Porcelain represents purity and preciousness.

Hennessy transcends the realm of spirits, offering consumers exclusive and interactive experiences. The brand introduces a pop-up featuring an eye-catching and larger-than-life display of the legendary dragon. This unique exhibition showcases Yang Yongliang’s artwork and the limited-edition collection through interactive elements, inviting patrons to immerse themselves in the rich symbolism and artistry behind each bottle.

Pop-up Details:

📍 ION Pop-Up

Date: January 8 – January 28, 2024
Location: ION Orchard, Level 1 Atrium B, 2 Orchard Turn, Singapore 238801
Timing: 10 am – 10 pm daily
📍 Changi Airport Pop-Up

Date: December 17, 2023 – February 16, 2024

Location: Changi Airport Terminal 1 Departure, Check-in Hall (near Main Shop, in front of LV), 80 Airport Boulevard, Singapore 819642

Timing: 6 am – 1 am daily

Hennessy’s collaboration with Yang Yongliang not only offers a visually stunning collection but also presents a narrative that transcends the boundaries of time and tradition. It is an invitation to explore the artistry behind the dragon, celebrate the majesty of the Year of the Dragon, and embrace the cultural richness embodied in each limited-edition bottle.

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