Isetan Hanabi Matsuri: A Culinary Extravaganza Showcasing Japan’s Regional Delights at Singpost Centre – From 13 – 25 June

ISETAN is thrilled to announce the highly anticipated Hanabi Matsuri, a captivating celebration of Japanese cuisine that will transport visitors on a delectable journey through the diverse flavours of different regions in Japan. From 13 – 25 June, Singpost Centre will be transformed into a culinary haven, immersing attendees in an unforgettable gastronomic experience.

Prepare your taste buds for an epicurean odyssey at the Isetan Hanabi Matsuri, located in the vibrant heart of Singpost Centre. This extraordinary event invites food enthusiasts and culture aficionados to savour the popular and iconic dishes representative of various regions in Japan, indulging in an unparalleled culinary adventure that captures the essence of each region’s gastronomic traditions.

Here are some of the highlights of this year’s fair to keep an eye out for.

New Brands to Watch

Making their debut this year at the fair are renowned brands such as Kompton, Momiji Kyoto Café, Kyoto Arashiyama Hourando, Imoya Benten and Bon Toraya.

If you are looking for an edible piece of art, Kompton‘s Hiroshima Okonomiyaki (S$14) is a culinary masterpiece that showcases a unique style of cooking. Layers of carefully piled ingredients, without mixing, create a visually stunning dish. The dough, made with a special flour/water ratio using only water, ensures a fluffy texture. Seasoned simply with salt, pepper, fishmeal, and dashi broth, the noodles add depth and balance to the overall finish, making this okonomiyaki a true delight for the senses.

Savour the delectable flavours of Kyoto at Momiji Kyoto Cafe, the Kyoto-themed café founded by renowned chef Teppei Yamashita from the esteemed Teppei Group. Indulge in the ultimate comfort food with their irresistible Pork Cutlet Sandwich (S$10), where a perfectly breaded and golden-fried pork cutlet is nestled between slices of freshly baked bread. With each bite, experience a harmonious blend of textures and flavours. From the crispiness of the cutlet to the delightful accompaniments.

Another highlight to look out for is the irresistible charm of Kyoto Arashiyama Hourando‘s Kyoto Small Bean Mix (S$13), the most popular bean snack at Arashiyama, Heian Shrine, and Yasaka Shrine in Kyoto. This beloved blend of adzuki beans, black soybeans, and mung beans captures the essence of Kyoto’s culinary heritage. Whether you’re exploring the enchanting streets or seeking a flavourful souvenir, this exquisite snack is a must-try for every visitor, providing a delightful taste of Kyoto’s rich traditions and flavours in every bite.

Kyoto Small Bean Mix (Kyoto Arashiyama Hourando)

After all the delicious savoury snacks, end your trip to the fair with sweet treats like the delightful creations of Imoya Benten from Osaka, featuring their irresistible Chocolate Coated Bananas (S$4). These delectable treats combine the natural sweetness of chunky bananas with a luscious chocolate coating, resulting in a heavenly flavour combination. If you are looking for a heartier dessert, try Bon Toraya‘s exquisite range of treats. Their Anpan Manju (Red Bean Steamed Buns) (S$5.30) are a true delight for the senses, featuring a soft and pillowy exterior filled with a velvety red bean paste and creamy custard that melts in your mouth. For a taste of traditional Japanese confections, indulge in the Dorayaki Torazou (S$5.30), where two fluffy pancakes embrace a heavenly red bean filling. And for a touch of elegance, the Pyraene France Cake (S$5.30) steals the show. A popular dessert from Toyohashi, Aichi prefecture. Handcrafted with care, this sponge cake features a delightful fresh Chocolate, Vanilla or Matcha cream filling that will leave you wanting more.

Enjoy Takoyaki by Nakayama Shokuhin (1 pkt of 6 pcs for S$9) — delicious grilled octopus balls made of wheat flour-based batter and filled with diced octopus, from Kyushu.

Topped with takoyaki sauce, mayonnaise, green laver and dried bonito flakes, this is one of Japan’s best-known street foods that you don’t want to miss out on.

Tsukiji Unagi Shokudo is an unagi specialty store from Tsukiji, Tokyo most famous for its use of the highest quality unagi. Without many surprises, their Unagi skewers are very popular. They will also be serving beautifully grilled scallop skewers which are sourced from Mutsu city, Aomori. Their scallops are known for their sweet, rich flavour and plump texture.

The skewers go for S$4 each or 3 for S$10.

For desserts, indulge in the exquisite Mont Blanc (S$9/pc) from Whitetree, a delightful Japanese twist on the classic French dessert. This delectable creation combines the best of both worlds, featuring a luscious soft sponge cake base that perfectly complements the rich and flavourful cream topping. If you fancy a refreshing end, delight your tastebuds with Itoshima Farm‘s Strawberry Shaved Ice (S$12). This icy treat is a symphony of flavours, combining the natural sweetness of ripe strawberries with the cool, velvety texture of finely shaved ice. Experience the true taste of summer, capturing the essence of sun-ripened strawberries in a delightful dessert that will leave you craving for more.

Make sure to head down to Singpost Centre Atrium, L1 from 13 June to 25 June for a mouthwatering good time at this year’s fair!

Hanabi Matsuri Information

Dates: 13 June to 25 June 2023

Address: Singpost Centre Atrium, L1

Timing: 13 June: 12pm – 9pm

14 – 24 June: 11am – 9pm

25 June: 11am – 7pm

A list of participating vendors at the ISETAN Hanabi Matsuri 2023:

Vendor	Overview	Price Range
Momiji Kyoto Café	Indulge in the ultimate comfort food with their irresistible Pork Cutlet Sandwich, where a perfectly breaded and golden-fried pork cutlet is nestled between slices of freshly baked bread.	$10.00
KyotoArashimayaHourando	Their Kyoto Small Bean Mix is a popular bean snack at Arashiyama in Kyoto. This beloved blend of adzuki beans, black soybeans, and mung beans captures the essence of Kyoto’s culinary heritage. This exquisite snack is a must-try for every visitor, providing a delightful taste of Kyoto’s rich traditions and flavours in every bite.	$13.00
Kyoto Arashimaya Le Mans	Taiyaki (fish-shaped pancakes) baked with crispy Danish dough, offering a new texture to the traditional sweet.	$5.50
Kompton	Layers of carefully piled ingredients, without mixing, create a visually stunning dish. The dough, made with a special flour/water ratio using only water, ensures a fluffy texture. Seasoned simply with salt, pepper, fishmeal, and dashi broth, the noodles add depth and balance to the overall finish, making Kompton’s okonomiyaki a true delight for the senses.	$14.00
Imoya Benten	Irresistible Chocolate Coated Bananas that combine the natural sweetness of chunky bananas with a luscious chocolate coating, resulting in a heavenly flavour combination.	$4.00
Fruit Candy Shop Stone River	Assorted candied fruits inspired by the nostalgic apple candy commonly available during Japanese festivals. The crispy and juicy texture is only possible because they are made using fresh fruits.	$5.00 – $7.00
Japan Produce	Roasted Sweet Potatoes from Chiba and Japan Melons (Orange/Green Flesh) from Ibaraki as well as other seasonal fruits.	Roasted SweetPotatoes:$4.50 Japanese Melons: $29.80
Umeno Hiroya	Winner of the Gold Award from the International Taste Institute, their black garlic is one of the most popular Aomori products with a natural sweetness.	$29.00

Ginza Sweet (Bon Toraya)	Manju (Red Bean Steamed Buns) featuring a soft and pillowy exterior filled with a velvety red bean paste and creamy custard that melts in your mouth. Dorayaki Torazou, where two fluffy pancakes embrace a heavenly red bean filling. And for a touch of elegance, the Pyraene France Cake. A popular dessert from Toyohashi, Aichi prefecture. Handcrafted with care, this sponge cake features a delightful fresh Chocolate, Vanilla or Matcha cream filling.	Anpan Manju:$5.30Dorayaki Tarazou: $5.30 Pyraeme France Cake: $5.30
Tsukiji UnagiShokudo	Popular eel restaurant in the Tsukiji Outer Market, a center of diverse food. To promote the benefits of eel to Singapore, Tsukiji Unagi Shokudo is bringing delicious and reasonably priced eel for all to try.	$4 or 3 for$10.00
Mitamura	Kurobuta Pork Minced Cutlet that is juicy and flavourful. Fresh minced meat hamburger steak that is breaded in panko breadcrumbs and deep-fried till golden. A well-known and popular western style Japanese food in Japan.	$6.50
Whitetree	Indulgent Mont Blancs will be available, a perfect pairing with their organic wellness teas, caringly crafted by herbalists for the modern people with various health benefits.	Mont Blanc: $9 per pcOrganicWellness Tea: $13 – $48.50
My Mignon	Luxurious and sumptuous bite-sized jellies filled with the delicious flavours of selected fruits and vegetables.	$24.00
Monario	Kumamon Ningyo Yaki is a baked sponge cake in the shape of Kumamoto’s mascot, available in 4 different fillings – red bean paste, cream, chocolate, and sweet potato.	$5.00 per pc
Ijima Shoten	Braised and Deep-Fried seafood items from Kumamoto.	$8.50 per 100g
Yakimono Club	Mini Taiyaki will be available, a traditional Japanese treat that is in easy-to-eat bite-sizes. MIx and match according to your preference from 8 different types of fillings.	$9 – $17
Niku Master	Fresh A5 Wagyu Beef BBQ Cut that is cooked on the spot.	$26.00/100g
Nakayama Shokuhin	Delicious Takoyaki (grilled octopus balls) made of wheat flourbased batter and filled with diced octopus, from Hakata, Fukuoka. Topped with takoyaki sauce, mayonnaise , green laver and dried bonito flakes.	$9.00
Itoshima Farm	Strawberry Shaved Ice that is generously topped with strawberries from Itoshima.	$12.00
Ajino Hyoshiro	Hyoshiro Dashi (Flying Fish Soup Stock) is a convenient pouched soup stock made from a blend of traditional Japanese seasoning and carefully selected domestic ingredients.	$35.00
Soon Seng Huat (Honbo Shuzo)	Joto Plum Wine Yuzu Flavour is a fresh, refreshing Yuzu plum wine with a pleasant, well-balanced sweetness and lively acidity and a refined scent of the very refreshing citrus.	$49.90
Eiwa	The translucent and smooth Japanese Kuzu Starch Jelly is made with the addition of yuzu peels and slightly sweet syrup, which gives it a delicious flavour. This is a refreshing jelly that is both pleasing to the eye and fragrant to the nose.	$5.90
Otaru Bonki	Takozangi – A chewy deep-fried seafood treat that is wrapped with carefully selected giant Pacific octopus paste.	$8.00
Hokkaido Yamato	Delectable crabmeat skewers that come in a variety of flavours like avocado mayonnaise, Mentaiko Mayonnaise, and other flavours, good for eating on-the-go.	$10.80 -$16.00
Kamata Ramen	Sapporo ramen from the popular Kamata Ramen will be available in mini bowls so that you can easily eat it at the fair.Available in shoyu, miso and shio flavoured broths.	$5.00
Kaneko Bussan	Dried Scallops that explode with flavour, these scallops are bound to add umami to your soups and dishes.	$60
Kitami Hakka	Japanese Fresh Mint Pure Extracted Oil, is a versatile mint oil with many uses, such as flavouring drinks, as a room fragrance, in an aroma diffuser or added to your bath for a refreshing minty experience.Mint Candy that offers a refreshing and unforgettable taste with a distinctive mint flavour that is strong without being bitter.	Mint Oil:$20.00Mint Candy: $7.20
Hokkaido Lingzhi	Hokkaido Gold Corn Soup Sonomama is a cup of bliss made with “Gold Rush Corn” and Hokkaido milk. It can be enjoyed as a warm soup or a cold soup.Freedom Ramen, 100% plant based instant noodles, comes in3 delectable flavours, Spicy Miso, Japanese Curry and Seafood. It is Halal certified and perfect for those looking for a meat-free option.	Corn Soup:$6.00Freedom Ramen: $18.00 (6 pcs)
Makoto-Ya	Sapporo/Yebisu Draft BeerSapporo: Beer brewed in a brewery originating from Hokkaido, Japan, which encompasses the trinity of sharpness, richness and bitterness.Yebisu: With carefully selected ingredients, the beer is rich in hop flavour and smooth on the palate. You can also enjoy its robust bitterness, a truly royal taste.	Yebisu: $8Sapporo: $6
Mount Fuji Enterprise	Kakuida Ume with 3 years Rice Vinegar is a delicious plum black vinegar that can only be brewed in spring and May, when the fresh green plums are ripe.	$69.90
Ito En	A range of natural and healthy ready-to-drink teas to quench your thirst after a good walk around the fair.	$1.50