WHITE RESTAURANT CELEBRATES 20 YEARS OF ORIGINALITY

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Founded in 1999 by Mr Tay King Huak, The Original Sembawang White Beehoon has since become an iconic dish unique to Singapore, alongside the famed Hainanese Chicken Rice, Chilli Crab and Kaya Toast. This unassuming home-grown dish was relatively unknown when it was first served from a small stall in the since-demolished Old Chong Pang Market till we moved to the current location at Jln Tampang in 2000. It was here where the dish gained its popularity, so much so that most customers simply referred to us as White Beehoon instead of the original restaurant name – You Huak Restaurant.

The group expanded when the helm was passed to his now 38-year-old son, Mr Tay You Xian in 2015. Under his leadership, we rebranded as White Restaurant, grew from strength to strength and spawned from a 30-seater coffee shop unit with just five staff, to having five full-fledged restaurants, a central kitchen and staff strength of 150 to support our outlets in the daily operations today.

This year, the group celebrate its 20th anniversary with the opening of their flagship outlet at Jewel Changi Airport – a first step in creating an international presence while continuing to grow the presence in the local food and beverage scene with a sixth outlet slated to open in Q4.

-PHILOSOPHY OF THE SUSTAINABILITY OF WHITE BEEHOON-

“To constantly maintain the standards of our dishes and ensure no shortcuts are allowed in the preparation of our food by using only the freshest ingredients and not succumb to cheaper options. In order for the general public to enjoy White Beehoon through the ages, prices must be maintained at an affordable and accessible level for all.”

Mr Tay You Xian – Managing Director, White Beehoon Restaurant

-OUR FUTURE-

The budding of similar White Beehoon dishes from fellow F&B operators is equally flattering and worrying. While we are flattered to know that our signature White Beehoon dish is well-loved, we are concerned that the misconception of taste will form with other operators labelling their business as White Beehoon with sub-par quality.

As such, White Restaurant will continue to expand and campaign The Original White Beehoon as the flag bearer of this uniquely Singaporean dish locally and within the region, while ensuring the food and service standards are up to par.

 

– A MONTH OF CELEBRATION –

To celebrate this significant milestone, we will be giving our diners a chance at winning cash prizes and dining vouchers worth more than S$4500!

Simply dine at any White Restaurant outlets from 1 to 31 August 2019 to participate in the lucky draw! A total of 38 sets of cash & dining vouchers will be given away.

Grand draw will be conducted on 3 September 2019 and winners will be announced on our official Facebook page and contacted via email / phone. Terms and conditions apply. More information will be made available @ http://www.whiterestaurant.com.sg/promotions from 1 Aug 2019.

– A NEW TWIST TO THE ORIGINAL SEMBAWANG WHITE BEEHOON –

Fans of our Signature Original Sembawang White Beehoon be sure to come by and try our best-selling dish injected with a twist of flavour!

In celebration of the nation’s 54 years of independence, White Restaurant is proud to introduce our brand new, seasonal Mala White Beehoon 麻辣 白 米粉 ! Cooked using the same thick flavourful broth infused with our very own Mala recipe, this is not to be missed for all Mala fans out there!

Available in two sizes at all White Restaurant outlets from 1 August 2019, for a limited period.

You Huak @ Jln Tampng: Small – $8.80 | Medium – $16.80 ALL OUTLETS: Small – $8.80++ | Medium – $16.80++ JEWEL: Small – $9.80++ | Medium – $18.80++

 

Outlets:

Sembawang White Beehoon (Main branch) 22 Jln Tampang Singapore 758966 Tel: 6257 2002

White Restaurant @ Punggol 3 Punggol Point Road, #01-10 The Punggol Settlement Singapore 828694 Tel: 6702 2002

White Restaurant @ Jewel 78 Airport Boulevard Jewel Changi Airport #B1-245/246 Singapore 819666 Tel: 6904 2202

White Restaurant @ Sunplaza 30 Sembawang Dr, #03-12 Sunplaza Singapore 757713 Tel: 6483 2002

White Restaurant @ IMM 2 Jurong East St 21, #02-24 IMM Outlet Mall Singapore 609601 Tel: 6264 2002

White Restaurant @ Suntec City (Opening October 2019) 3 Temasek Boulevard, Suntec City, Fountain Court, #B1-131 Singapore 038983

 

http://www.whiterestaurant.com.sg

facebook.com/whiterestaurant.sembawang.whitebeehoon

IG: whitebeehoonrestaurant

 

 

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